Consumer Engagement

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.

Brindley previously was CEO of Revolution Beauty and held leadership roles at Walgreens and Boots UK.

The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies.

On May 8, the Allume Group CEO will unpack how AI, affordability and content are reshaping the shopper journey.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

Leaders from the retailers' media networks will take the stage in May along with industry experts from Henkel, Swish Brand Experiences, Freeosk and other organizations.