Del Monte, Glanbia, SiriusXM Join Retail Media Summit Speaker Lineup
The Path to Purchase Institute has added more sessions and expert speakers to its already packed Retail Media Summit, happening May 6-8, in Rosemont, Illinois.
SiriusXM, Kroger Precision Marketing on Streaming Audio
Retail media leaders from SiriusXM and Kroger’s retailer media network will take the stage to explore the power of audio firsthand, and how brands are driving incrementality and better sales outcomes in commerce by adding streaming audio to their RMN activations and full-funnel omnichannel strategies.
The duo’s “Turn Up the Volume in Retail Media with Streaming Audio” will take place on Thursday, May 8, and feature:
- Adam Ross, director of commerce and retail media partnerships, SiriusXM Media.
- Charlotte Mock, director of offsite activation, Kroger Precision Marketing.
Integrating Digital Shelf Insights & Media Planning With Glanbia, Shalion
Digital shelf data holds valuable insights, but how do you translate that into a concrete commerce media plan? Many brands struggle to bridge this gap, using shelf data reactively, if at all, during campaign execution.
During this session, leaders from Shalion and Glanbia Performance Nutrition will build a media plan for a fictional product launch and demonstrate live exactly how to use digital shelf insights to inform strategic commerce media decisions during the planning phase.
This session, titled “Bridging the Gap: Integrating Digital Shelf Insights into Proactive Commerce Media Planning,” will take place on Thursday, May 8, and feature:
- Jack Lindberg, head of product, commerce media intelligence, Shalion.
- Jamie Williams, senior retail media manager, Glanbia Performance Nutrition.
Maximizing Retail Media Impact With Del Monte, Chicory
As retail media networks continue to scale, brands are evolving their internal strategies to maximize impact. In this session, learn how Del Monte is approaching retail media today, from internal alignment, to partnering with third party vendors to drive scale and measurable results.
“The Key to Maximizing Impact in the Retail Media Landscape” session will occur on Wednesday, May 7, and feature:
- Stacie Barra, senior manager omnichannel activation, Del Monte.
- Meghan Howard, chief revenue officer, Chicory.
About RMS
Retail Media Summit will take place at the Hyatt Regency O'Hare Chicago in Rosemont, Illinois, May 6-8. It is the leading event for retail media, drawing more than 700 attendees for insightful presentations, reviewing strategies and unmatched networking opportunities. The event has sold out every year since it was launched in 2022.
