Consumer Engagement

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

The company explains how it can add conversational context to product content for discoverability across AI models.

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

A limited-edition launch sends candy lovers to stores through a global activation.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.