Consumer Engagement

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

A dedicated retail space has launched in about 1,000 U.S. stores.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

Curated by Bimma Williams, the "Collab Camp" footwear and apparel line debuts four capsules ahead of its 2027 launch.

The Metro Inc. discount grocery chain continues its expansion with a new location in Montreal.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

Circle K Canada and Couche-Tard have launched a visit-based loyalty campaign that offers a $10,000 cash grand prize draw.

Learn how these two executives work to connect brands with shoppers and drive meaningful engagement.