Agency

Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

The inaugural guide features in-depth profiles from 18 leading companies.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.

Kroger’s in-house data shop has created a solutions team and related venture, 84.51° Labs, to help advance how shoppers engage in the retail experience.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.

Sam’s Club MAP advertisers can now access search and sponsored product ads, enabling them to better reach and engage with the club's members.