2022 OmniShopper Awards Winners

The Path to Purchase Institute has named the winners of second annual OmniShopper Awards, the first and only program designed to recognize excellence in shopper engagement across the entire path to purchase, from newer tools like retail media networks and direct-to-consumer sales to traditional methods such as in-store displays and on-shelf signage. In its second year, the program shines a spotlight on the effective activation of touchpoints both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey. Twenty one winners were announced on Oct. 20 during P2PI LIVE in Chicago and will be spotlighted in the Nov/Dec issue of P2PI Magazine, as well as on P2PI.com. The 2022 winners by category are: COLLABORATIVE Brand-Retailer (Long-Term Partnership) Skittles Pride It Forward at Walmart Brand: Skittles Retail Partner: Walmart Agency/Solution Provider: The Mars Agency Brand-Retailer (Single Activation) SPK Mystery at Circle K Brand: Sour Patch Kids (Mondelez International) Retail Partner: Circle K Agency/Solution Provider: Phoenix Creative CVS Positively Real Brand: Dove (Unilever) Retail Partner: CVS Pharmacy Agency/Solution Provider: Arc Worldwide DIGITAL Digital Media Activation (Non-Retail Media) Mazda Retail Go-To-Market Brand: Mazda Retail Partner: Mazda dealerships Agency/Solution Provider: VMLY&R Commerce Demogorgon Surprise Brand: Energizer Retail Partners: Amazon, Walmart, Target Agency/Solution Provider: Grey Mobile Activation Nature Valley Adventure Quarters Brand: Nature Valley (General Mills) Retail Partners: Kroger and affiliates Agency/Solution Provider: VMLY&R Commerce Retail Media Activation Oreo Pokemon Adventure at Target Brand: Oreo (Mondelez International) Retail Partner: Target Agency/Solution Provider: VMLY&R Commerce Social Media Activation Allegra #LiveYourGreatness Sweepstakes Brand: Allegra (Sanofi) Agency/Solution Provider: PureRED Mass Media Activation Oreo Stuf Scan Brand: Oreo (Mondelez) Retail Partner: Target Agency/Solution Provider: VMLY&R Commerce IN-STORE MARKETING Digital Activation Make The Trade Brand: MilkPEP (Milk Processor Education Program) Agency/Solution Provider: The Mars Agency On-Shelf Campaign A Publicly Pubic Story Brand: Gillette Venus Feminine Intimate Grooming Retail Partners: Walmart, Target, Walgreens, Kroger, Meijer, regional food Agency/Solution Provider: Grey Store/Aisle Reinvention Remember the Birthday Card, You'll Be Glad You Did Brand: American Greetings Retail Partner: Meijer Agency/Solution Provider: VMLY&R Commerce Hershey’s Robotic Daypart Endcap Brand: The Hershey Company Retail Partner: Convenience store partners Agency/Solution Provider: In-Store Experience Product Display (Long-Term) Meijer Cync Display Brand: GE Lighting, a Savant Company Retail Partner: Meijer Agency/Solution Provider: Frank Mayer & Associates Inc. Product Display (Temporary) Dr. Squatch Walmart Launch Family Brand: Dr. Squatch Retail Partner: Walmart Agency/Solution Provider: WestRock Sally Hansen Insta-Dri and Sour Patch Kids Brand: Coty, Sally Hansen, Sour Patch Kids Retail Partner: CVS Pharmacy Agency/Solution Provider: WestRock INTEGRATED PATH TO PURCHASE ACTIVATION Tissue Sessions Brand: Kleenex (Kimberly-Clark) Retail Partner: Target Agency/Solution Provider: VMLY&R Commerce Stand Up to the Fuego: Bring Intensity to Taco Night Brand: Old El Paso (General Mills) Retail Partner: Walmart Agency/Solution Provider: VMLY&R Commerce The Best Year Starts Here Brand: General Mills’ Box Tops for Education participating brands Retail Partner: Walmart Agency/Solution Provider: VMLY&R Commerce Plant a Tree with HP Brand: HP with The Jane Goodall Institute, The Arbor Day Foundation and Rebel Wilson Retail Partner: Amazon, Walmart, Best Buy, Target, Costco, Staples and Office Depot Agency/Solution Provider: Arc Worldwide, Edelman 2021 Coors Light Summer Made to Chill Brand: Coors Light (Molson Coors Beverage Company)

2022 OmniShopper Awards Winners

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