Hall of Fame Profile: Tracey Doucette Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' Dollar General Partners for 'Everyday Savings' Walgreens, Colgate Freshen Up for Hawaii Target Taps Agency Exec for CMO Spot Effie Names Shopper Marketing Award Winners Winning campaigns to be feted at April 17 Summit ‘Celebration’ P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message FSI Report: March 18, 2012 First Previous 54 55 56 57 58 Next Last
