Agency

Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.

Attending Shoptalk? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.

P2PI teamed with Skai to produce a report benchmarking retail media’s meteoric rise and offering statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.

The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.

Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.