Agency

We're keeping the nomination window open through June 6 for our 10th annual awards program.

With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity.

The store in New York's East Village features a Juice & Java and hundreds of local SKUs.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

P2PI’s fifth annual survey gathered learnings on attracting attention in-store, pain points, in-store vs. online shopping, impulse purchases and shopper opinions of private label.

The campaign is the Loblaw banner's ode to Canadian unity and strength.

The Path to Purchase Institute recently fielded its fifth annual survey on the evolution of the in-store shopping experience in partnership with Great Northern Instore. Download the full report.

Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi.

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Pratt joins the market research firm after nearly eight years at Kroger’s data science and media subsidiary 84.51°.

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.

Here's a snapshot of an industry leader from the P2PI member community.