11/17/2016
Column: A 'Bigly' Landslide
Now that the unusual, arguably frustrating and certainly interminable election of 2016 is over, perhaps it's safe to make a few path-to-purchase-related observations about it without igniting a firestorm from partisan flame warriors.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing