04/18/2005

Coke Adds Some Mystery to 7-Eleven Racing Promo

Coca-Cola is hosting a mystery shopper program at 7-Eleven as part of a campaign the c-store chain is running to support its Indianapolis Racing League sponsorship.

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS

Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.