Barrows Connected Store Names Kathryn Mazza Chief Growth Officer, NA
Kathryn Mazza today joined Barrows Connected Store as chief growth officer, North America.
Mazza will lead North American strategic planning and market expansion for Barrows Connected Store, a notable player in the in-store media and retail tech space, focusing on accelerating new business and partnership opportunities and strengthening relationships with key retailers, brands and industry stakeholders.
"I'm excited to join Barrows Connected Store at a time when retail media and in-store technology are converging in powerful new ways," said Mazza. "Barrows is uniquely positioned to help retailers and brands unlock the full value of the physical store as a media and experience channel. I look forward to building on that momentum and driving meaningful growth across the region."
Mazza brings to the company more than 20 years of leadership experience across retail, commerce and omnichannel growth. Most recently, she held leadership roles at Hy-Vee and Dick's Sporting Goods, where she helped advance retail media and digital transformation initiatives, including building and scaling high-impact media platforms.
Her appointment follows a highly competitive recruitment process, with multiple retail media, retail technology and transformation companies pursuing her for senior leadership roles, according to Barrows Connected Store.
"Kathryn is a proven growth leader with deep relationships across retailers, brands, and the broader retail media ecosystem," said Brian DeCoveny, managing director, North America, Barrows Connected Store. "As we scale our presence and capabilities in the region, her ability to connect strategy, partnerships and execution will be critical in accelerating our momentum and delivering greater value to our clients."
Mazza is a member of the P2PI Advisory Council.
