Path to Purchase Institute Announces New Advisory Council to Guide the Future of Commerce Marketing
The Path to Purchase Institute (P2PI) today announced the formation of its new Advisory Council, a select group of senior leaders across the commerce marketing ecosystem. The council will help guide the Institute’s strategic direction, thought leadership priorities and member programming as the industry continues to evolve.
The P2PI Advisory Council brings together executives with deep expertise across commerce and shopper marketing, retail media, shopper insights, data and analytics, and in-store experience. Members will provide perspective on emerging challenges and opportunities; offer feedback on content, events, and research initiatives; and help shape programs that support commerce marketers navigating the increasingly complex shopper journey.
The formation of the Advisory Council reflects P2PI’s continued investment in delivering scalable, insight-driven guidance for its member community, which includes brand marketers, retailers, agencies and solution providers focused on driving measurable results along the path to purchase.
Inaugural members include:
- Chrisie Fong, VP, Category, Shopper & Visual Merchandising, Nestle Health Science, Nestlé Nutrition
- Christine Foster, SVP, Commerce Strategy & Operations, 84.51°, Kroger Precision Marketing
- Clare Mitchell Galvão, VP, Customer & Channel Strategy, Kellanova
- Kathryn Mazza, Independent Consultant
- Brian Monahan, SVP, Albertsons Media Collective
- Amie Owen, Global Chief Commerce Officer, IPG Mediabrands
- Karen Sales, Consultant, KSM Advisors
- Ajay Sharma, VP, Ecommerce & Omnichannel, North America, Bayer
- Joseph Vizcarra, Group VP, Customer Marketing (Walmart Team), The Coca-Cola Co.
“For more than two decades, the Path to Purchase Institute has served as a trusted resource for commerce marketing leaders,” said Eric Savitch, SVP, Brand Director, the Path to Purchase Institute. “The Advisory Council strengthens that mission by ensuring our content and experiences are informed by leaders who are actively shaping how brands and retailers connect with shoppers, and the changes organizations must make to meet these new needs."
