Hy-Vee, Inc.

P2PI's retailer profiles are updated regularly with promotional activity, e-commerce developments, merchandising news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

Two new offerings give CPG brands premium placement and enhanced targeting across Hy-Vee.com.

The Midwest grocer accelerates its retail media evolution through multiple partnerships.

As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.