Instacart Expands Retail Media Reach with Hy-Vee Partnership, Caper Cart Ads As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution. Hy-Vee Names Chief Marketer, President of RedMedia Donna Tweeten, the previous chief marketer, retired on Jan. 24 after 35 years at the retailer, and a new leader has taken the helm. Top 'In-Store Experience' Stories from July Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month. Hy-Vee Rolls Out Digital Shelf Labels at Most Stores More than 230 locations are now able to update product prices and data automatically and in real time. Hy-Vee Nabs CEO of Saatchi & Saatchi X as Chief Marketing Officer Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations. Hy-Vee Enables Targeted Promotions From Chain Store Age, May 26: Solution Provider News: February 2017 Hy-Vee Has Another Grand Idea