Ahold Gets 'Savory'

Ahold USA is launching a new magazine and digital content platform aimed at helping shoppers create fresh and healthy meals.Dubbed Savory Fast, Fresh and Easy, the magazine will be available June 14 in stores companywide and digitally via chain websites or the magazine's mobile application. The premier, 120-page issue will highlight grilling items and seasonal recipes. The magazine app will also contain how-to videos.New issues of the magazine will drop in August, October and November. The company plans to publish the magazine six times a year beginning in 2016.A typical issue will include budget-friendly meals, recipes to "cook once and eat twice," a Q&A with a nutritionist, "new twists on flashback favorites," and quick-to-prepare dishes using five ingredients. Items used in the recipes will be labeled in stores to create "a 'savory' customer journey that is easy to shop," according to a media release. “Savory is more than just a magazine,” Chris Brand, Ahold USA's external communications and public affairs lead, told the Institute. “It is a total 360 degree program — magazine, digital and in store. In-store signs throughout the store and recipe cards will all lead customers to recipes, tips and ideas to make meals for their families easier and to inspire customers to want to cook more.” Underscoring its mission to help shoppers eat "fast, fresh and easy," the retailer also plans to launch a cooking app that will showcase step-by-step cooking videos. The application is still under construction but is expected to debut later this year.The format of the magazine is inspired by Ahold-owned supermarket chain Albert Heijn's Allerhande, the leading Dutch food magazine and largest food website in the Netherlands. Like Savory Fast, Fresh and Easy, Allerhande provides ways for consumers to save time and money and eat better.Savory Fast, Fresh and Easy magazine is the second publication the company has launched this year. First to Know debuted in April and is focused on the retailer's private-label offerings.

Ahold Gets 'Savory'

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