2020 Women of Excellence Finalists

The Path to Purchase Institute is proud to reveal the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.This year’s program expanded to incorporate additional awards categories that more accurately illustrate the vital role women play throughout the industry. The changes helped attract a record number of entries representing the broadest and deepest pool of nominees in the program's history. The finalists by category are:WOMEN OF THE YEARExecutive of the YearGuadalupe Cano: Chief Executive Officer, Visual LatinaKate Garner: Senior Vice President, Demand Accelerator NA, PepsiCoMarissa Jarratt: Senior Vice President and Chief Marketing Officer, 7-ElevenMeredith Madden: VP, Category Development, Shopper Marketing, Consumer Insights, ChobaniSoche Picard: Chief Executive Officer, North America, Arc WorldwideRising StarPaige Dunn: Trade Marketing Manager, Fiji WaterJenny Fish: Connections Manager, VMLY&RRenee Fuller: Shopper Marketing Director, Method ProductsFelicity Green: Senior Digital Media Strategist, ElectroluxTHE INNOVATORSInnovation Under PressureBonnie Garrison: VP of Business Intelligence and Systems Analytics, CatalinaRebecca Gillespie: Senior Account Manager, VizSenseJenna Reed: Senior Brand Manager, Voyant Beauty (formerly KIK Personal Care)Miao Song: Global CIO, Mars Petcare, Mars Inc.DisruptorSherry Courtney: Vice President of Shopper Marketing, Molson CoorsStacy Jackson: AVP, Shopper Marketing, Coca-Cola Co.Kelly Kachnowski: Product Director, Marilyn Commerce Intelligence Platform, The Mars AgencySinead Norenius-Raniere: VP of Influencer Marketing & Paid Social, ValassisTHE GROWTH DRIVERSBusiness BuilderKirsten Barner: Director of Marketing and Future Forward, Alliance Sales & MarketingRisa Crandall: VP Strategy + Sales, CPG, Aki TechnologiesCatie Hoover: Senior Account Executive, Business Development, IN Connected MarketingLauren Wright: Customer Director, Shopper Marketing, Mondelez InternationalIdea BuilderRachel Bateast: Director, Strategic Planning, The Mars AgencyNicole Bilella: Shopper Marketing Manager - New Transactions/Amazon, Mars/WrigleyBrooke Bright: Director of Retail Product Management, Label InsightBrea Keating: Digital Transformation and Brand Communications Lead, Solo Cup/Dart Container Corp.Cara Pratt: Vice President of Commercial & Product Strategy for Kroger Precision Marketing, 84.51Relationship BuilderKandi Arrington: SVP, Client Leadership, Customer Development, The Mars AgencyAllison Eads: Shopper Marketing Manager, pep PromotionsAmy Lanzi: EVP, Commerce Lead - North America, Publicis Commerce/Publicis GroupeZesha Skop: Account Director - Grocery Lead, IN Connected MarketingTHE ANNUAL ACHIEVERSExcellence In ExecutionCassie Burzynski: Account Director, The Mars AgencyAlma Klein: Vice President, Creative Director, Arc WorldwideJaime Martin: Creative Activation Manager, The Coca-Cola Co.Jennifer Robinson: Senior Customer Marketing Manager, GE AppliancesMost Valuable PlayerJessica Fair: Director, Omnichannel Customer Marketing, J.M. Smucker Co.Megan Mahan: Senior Customer Marketing Manager, GE AppliancesJeannette Murphy: Account Director, HMT AssociatesRebecca Troutman: Director E-Commerce, 7-ElevenOne winner per category will be selected by a committee consisting of industry leaders, past winners and Path to Purchase Institute leaders.Winners will be revealed at the Women of Excellence Digital Awards Ceremony on Nov. 10, 2020, as part of the Path to Purchase Digital Expo (P2PX), which will culminate Nov. 10-12, 2020, and is the world’s largest gathering of retail and shopper marketing professionals, attracting thousands of brand manufacturers, retailers, agency professionals and solution providers who rely on P2PX for community engagement, education and inspiration centered on driving shopper engagement and retail sales.The nine winners will participate in a live Q&A panel about their perspectives on challenges faced and progress made by women in moving the industry forward. Highlights from the Q&A will also be published as a multimedia article on pathtopurchaseiq.com in December and in the January 2021 issue of Path to Purchase IQ magazine.

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