Two Sessions to Watch at P2PI's InStore Ignite
As brands and retailers navigate an increasingly connected shopping journey, the path to purchase no longer begins, or ends, at the shelf. That's why P2PI's inaugural InStore Ignite, taking place Nov. 10-12 in Chicago, is bringing together industry leaders to explore the evolving role of the physical store and the strategies driving stronger omnichannel engagement.
Designed for manufacturers, retailers and solution providers looking to elevate in-store marketing and better understand digitally influenced sales, the 2.5-day event will feature interactive workshops, immersive store tours, a pitch tank for new ideas and technologies, keynote presentations and collaborative discussions focused on the future of retail.
Among the featured sessions are two presentations examining how consumer behavior and omnichannel content strategies are reshaping the in-store experience.
The Shelf Is Everywhere: Scaling Omnichannel Brand Consistency
As shoppers move seamlessly between physical stores, social platforms, mobile devices and e-commerce channels, delivering a consistent brand experience across every touchpoint has become increasingly important.
In this session, Andrew Pearson, head of content, North America at Diageo, will discuss how the company is evolving its omnichannel content strategy and creative execution to better connect in-store and digital experiences.
Pearson will share perspectives on the operational and organizational realities of scaling creative across expanding physical and digital networks while maintaining brand consistency. The discussion will also explore how brands can create engaging experiences across increasingly complex retail environments without sacrificing efficiency or effectiveness.
The Future of Discovery & Conversion: How Consumer Behavior Is Reshaping the Store
How are changing shopper expectations influencing the future of brick-and-mortar retail?
In this session, Ethan Chernofsky, chief marketing officer at Placer.ai, will provide attendees with an exclusive first look at new research from P2PI and Placer.ai exploring shifts in store visitation patterns, channel performance and shopper priorities.
The presentation will examine which retail formats are gaining momentum and why, while highlighting how evolving consumer behavior is influencing merchandising, retail media, store design and omnichannel engagement strategies. Attendees will also gain insight into the tactics separating today's highest-performing retailers from those struggling to remain competitive, along with practical takeaways for brands looking to strengthen their in-store influence.
The session will also explore AI's growing role in shaping shopper journeys, operational decision-making and the future of the physical store experience.
InStore Ignite will bring together manufacturers, retailers and industry partners for collaborative workshops, store tours, keynote presentations and networking opportunities centered on the future of the physical retail experience.
