Two Sessions to Watch at P2PI's InStore Ignite Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience. 2025 Outlook: Emerging Retail Formats & Shopper Trends Industry expertย Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year.