Diageo

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.

The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. 

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.

Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.