Toys "R" Us is staging an "Ultimate Easter Basket Giveaway" as the countdown to the April 24 Christian holiday continues.Consumers enter the instant-win game daily from March 30 through April 23 by visiting a promotional website to fill a virtual Easter basket with five of 15 featured toys. One daily winner receives the selected items, which include products from such brands as Hallmark Cards' Crayola and Mattel's Inc.'s Fisher-Price, Hot Wheels and Polly-Pocket. Emails to registered customers and home-page leaderboard ads promote the campaign. King of Prussia, PA-based RealTime Media handles.Among other Easter activity, the toy retailer:deployed holiday-themed stanchion signs and window posters that emphasize value and list the chain's extended holiday hours from April 22-24.has been sending themed emails containing "Deals of the Day." The offers have included such discounts as 20% off select metal swing sets, 25% off all SKUs from Hasbro's Nerf, and 50% off Walt Disney Co.'s Disney Princess Carriage Playcenter. Free-with-purchase offers have included a Nintendo DS Element storage tray with purchase of a Nintendo DS video game and a $10 gift card with purchase of two SKUs from CJ Products' Pillow Pets. Regional TV spots and in-store signs have promoted some of the offers.is grouping relevant items online in an "Easter Shop" microsite that also offers free downloads of "Geoffrey's Egg-cellent Easter Activity Pack," along with festive desktop wallpaper.hosted a "3D Easter Adventure" in stores on April 16. Along with event sponsor Crayola, the chain staged an "Easter Hunt" and gave away gift bags and activity books. Emails publicized the event.