Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.
The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbroโs Peppa Pig children's TV show exclusively at Walmart.
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.