Giant Eagle Adds Alcohol Cashback to Its Digital Channels
Giant Eagle has joined forces with retail tech and retail media solution provider Swiftly to bring the latter’s Alcohol Cashback program to the grocer’s stores. The collaboration aims to create greater opportunities for growth across the retail value chain.
Giant Eagle chose Swiftly’s platform based on its compliance rigor, ease of execution and potential to drive strong promotional results.
As shoppers increasingly adopt digital behaviors and retailers update their promotional strategies, there’s rising demand for more flexible solutions that boost convenience and operational efficiency. Alcohol Cashback turns the longtime rebate model into a digital-first, retailer-led solution that simplifies execution, expands access to supplier-funded promotional dollars and bolsters retailer loyalty ecosystems, all while maintaining full compliance across complex state alcohol regulations.
This digitized rebate experience aims to help retailers like Giant Eagle re-engage shoppers, enhance category performance, attract new supplier investment and deliver measurable impact from promos.
The partnership allows Giant Eagle to streamline how alcohol promotions are delivered and managed across its operations, ensuring a consistent and compliant experience for shoppers, retailers and suppliers. By integrating Alcohol Cashback into its digital channels, Giant Eagle can strengthen engagement with customers, gain access to new supplier funding and drive incremental category growth, all within a single, unified platform.
Also read: 7-Eleven Rolls Out Alcohol Cashback Program
"Alcohol promotions have been one of the most outdated and fragmented areas of retail," noted Henry Kim, CEO of Seattle-based Swiftly. "This partnership with Giant Eagle represents a major advancement in how leading retailers are leveraging technology to simplify execution, capture new revenue opportunities and modernize their customer experience in a complex regulatory environment. It’s a strong example of how collaboration and innovation can deliver measurable value across the entire retail ecosystem."
"At Giant Eagle, our focus has always been on convenience, innovation and delivering meaningful value to our guests," said Justin Weinstein, Giant Eagle’s EVP and chief merchandising and marketing officer. "Partnering with Swiftly allows us to enhance our rebate process with new digital capabilities while deepening engagement with both our customers and supplier partners. This collaboration also supports our broader digital strategy to make every aspect of the shopping experience more seamless and rewarding."
Giant Eagle has more than 200 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana. The Pittsburgh-based food retailer is No. 42 on The PG 100, Progressive Grocer’s 2025 list of the top food and consumables retailers in North America. PG also named Giant Eagle among its 2025 Super Regionals.
This article was originally published on P2PI sibling brand Progressive Grocer.
