Research Topic

​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.

The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

P2PI chats with Shipt and Criteo about the promise of retail media, measuring incrementality and trends for the year ahead.

Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.

Industry leaders will gather four times a year to participate in roundtable discussions on topics and trends impacting the retail media landscape.

Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.