Learn at Your Own Pace With P2PI's Commerce Marketing Program
The Commerce Marketing Program, available exclusively to Path to Purchase Institute members, provides practical education on the fundamentals of commerce marketing through 100% online, self-paced modules.
Each training module delivers curated, highly relevant and content-rich experiences designed to equip industry professionals with the latest shopper insights and shopper marketing knowledge.
Past module topics from 2024 include shopper marketing 101, retail shelf readiness, retail media evaluation and measurement, commerce customer experience, the rise of social commerce and entering the metaverse, among others.
[Explore more of P2PI's member-exclusive educational resources]
Our 2025 modules so far include:
- CPG Loyalty Part 1: Current Landscape & Fundamentals for Success
- CPG Loyalty Part 2: Implementation, Challenges & Solutions
- In-Store Marketing: Engaging Shoppers at the Shelf
- All Things Data Clean Rooms
To learn more about our Commerce Marketing Program and watch available training videos from 2025 and 2024 now, visit the dedicated P2PI page and register.
If you’re interested in the program but are not yet an Institute member, learn more about membership here.
