Research Topic

Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLab.

The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.

Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.