Research Topic

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

Path to Purchase Institute and Retail Leader teamed with Vizit on a research report examining the challenges and opportunities in creating visually engaging experiences for the online consumer.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research on the state of retailer media networks, identifying challenges and opportunities essential for commerce marketers to understand in this new age of media.

Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria.

With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads.

The Institute is seeking nominations for its seventh-annual Women of Excellence Awards, which recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.

Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.

We pick the brains of Meta’s Edlynne Laryea and Matthew Sharp ahead of their May 18 Future Forward presentation.