Research Topic

The Path to Purchase Institute's latest proprietary research looks at artificial intelligence (AI) in content creation.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.

The Path to Purchase Institute's Q2 Commerce Quarterly report

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.

The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.

The Consumer Price Index rose slightly in April, bringing the annual inflation rate to 4.9%, down from a peak of 9% in 2022.

A new report attempts to draw back the curtain on the true state of FMCG purchasing across the globe.

The Path to Purchase Institute's Commerce Quarterly report

E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.