Research Topic

7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience.

New report from Snipp Interactive sharing pivotal trends and marketing strategies to consider this year in the home cleaning industry.

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

The Path to Purchase Institute's latest proprietary research looks at artificial intelligence (AI) in content creation.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.

The Path to Purchase Institute's Q2 Commerce Quarterly report