Research Topic

Ideal candidates for P2PI's 40 Under 40 Awards are young, accomplished professionals in omnichannel marketing. Nominate a colleague or peer by Feb. 2.

In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.

Recent research from Kroger’s 84.51° data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data.

7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience.

New report from Snipp Interactive sharing pivotal trends and marketing strategies to consider this year in the home cleaning industry.

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

The Path to Purchase Institute's latest proprietary research looks at artificial intelligence (AI) in content creation.