Skai to Present Retail Media Power Plays for 2024 at CES
Skai, in partnership with the Path to Purchase Institute, will exclusively unveil insights from its annual “State of Retail Media” study at the Consumer Technology Association’s CES event, Jan. 9-12, 2024, in Las Vegas.
Institute Editorial Director Jessie Dowd will introduce Skai (formerly Kenshoo) and special guests from Luma Partners, an investment bank focused on digital media and marketing, as well as advertising companies Spark Foundry and Criteo at Mastro's Ocean Club on Jan. 10, 2024, from 1-3 p.m. PST, for an informative two-hour session titled “Redefining Retail Media: Power Plays for 2024.”
Session Agenda
Results Revealed
1:35-2:05 p.m.
Following opening remarks, Skai’s Executive Vice President of Strategy, Nich Weinheimer, will delve into results from the 2024 retail media study with independent analyst and investor Conor McKenna of Luma Partners, providing expert insights on the findings.
Power Plays Panel
2:05-2:50 p.m.
A diverse panel of experts across the retail media ecosystem, comprising Skai’s Weinheimer, Spark Foundry’s Executive Vice President of Commerce April Carlisle and Criteo’s Vice President of Agency Development Michael Balabanov, will share perspectives on Skai’s findings and reveal their power plays for navigating 2024. Strategic discussion areas include:
- The expansion of full-funnel retail media and the associated retailer technology stack evolution.
- The market signals reshaping retail media strategies.
- The concept of incrementality … and how to make it a reality.
- The future of full-funnel measurement and the promise of marketing clouds and clean rooms.
- The opportunities for brands that don’t sell on retail sites and their impact.