02/13/2012
Rite Aid Gets in the Super Bowl TV Game
Rite Aid gave a nod to the National Football League’s Super Bowl with promotional pricing and incentives for Wellness+ loyalty cardholders last month.The drugstore chain went beyond its typical merchandise mix to headline the themed deals with an offer for a Craig Electronics TV for $249.99.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
