The following is a list of leading companies providing solutions for the collection and analysis of the data that drives shopper insights and effective shopper engagement. Company names link to relevant articles or search-result links about each solution provider on p2pi.org. URLs for Institute members link to their corporate websites. 1010data 1010data.com1010data provides consumer purchase behavior data that helps brands and retailers understand their market position and contextualize the “why” behind the buy. Its smart data streams have empowered dozens of Fortune 500 companies to regain share quicker, lower risk, convert more buyers, and make informed decisions ahead of the market.84.51 www.8451.comKey Client: KrogerUsing a proprietary suite of tools and technology, 84.51 delivers data science and predictive analytics to transform customer data into actionable knowledge, developing personalized marketing strategies for customers of Kroger and more than 1,400 consumer packaged goods companies._______________Aki Technologies www.a.kiKey Clients: Clorox, Johnson & Johnson, Red BullAki Technologies’ mission is to advance moment marketing, in partnership with brands and agencies, to deliver better consumer experiences and revolutionary business results. Through “moment marketing,” Aki delivers advertising that aligns with consumer preferences and ad receptivity in the moment._______________AnswerRocketanswerrocket.comKey Clients: Coty, UnileverAnswerRocket is an AI-powered analyst that automates analysis to answer questions on demand and proactively generate stories assessing brand health, market share, trends, and other information._______________Blacksmith Applicationsblacksmithapplications.comKey Clients: Butterball, Land O’ Lakes, Ventura FoodsAn integrated solution that works for brands of all sizes, helping them manage trade workflows, analyze promotional performance and optimize plans based on their business constraints. Blacksmith brings best-of-breed functionality, services and staff to enhance value for customers._______________C&R Research www.crresearch.comC+R Research delivers deep insights using a combination of traditional and innovative research methodologies. The company offers an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile and community-based research — all scalable to meet unique research needs._______________Catalina Marketing www.catalina.comCatalina HUB360 provides weekly insights on buyers, performance and competition to help identify growth opportunities for media execution. It identifies audiences by tracking ingredient preferences, shopping habits and brand affinities, measures creative performance to optimize messaging in-flight, and reduces media waste._______________Collective Bias (Inmar Influencer Marketing) www.collectivebias.com/planKey Clients: Anne Klein, Bigelow Tea, Quaker StatePrescriptiveIQ is an analytics suite that combines first-party shopper data with data science applications to inform the campaign process. The platform determines content themes, timing, influencer selection, audience targeting and more._______________Dunnhumbydunnhumby.comKey Clients: Coop, Norge Metro, Spartan NashPowered by best-in-class science and granular data from nearly one billion shoppers, Shop provides on-demand answers to critical business questions, ensuring that clients always have the insight needed to offer the products, prices and media their customers want._______________Eversighteversightlabs.comKey Clients: Coca-Cola Co., Hershey Co., Mars, Inc.The Offer Innovation Suite is an AI-powered platform that automatically senses when promotions have gone stale, recommends promotions optimized for specific trade and marketing strategies, and continuously monitors market dynamics to maximize ROI._______________Exceedraexceedra.comKey Clients: ACH Foods, Bayer, WeetabixThe end-to-end solution delivers capabilities for clients to simplify sales, financial and demand planning processes and achieve greater performance, empowering functional teams to maximize revenue and margin opportunities while avoiding risks._______________FCB/RED Strategic Analytics www.fcbred.com FCB/RED’s Strategic Analytics team delivers marketing measurement, predictive modeling and accountability partnerships to help clients uncover uncommon insights from common data and collate uncommon data relevant to its clients’ businesses. The team has a deep understanding of retailers and experience identifying actionable consumer and shopper insights. _______________Epsilonepsilon.comEpsilon's database of 200 million consumers helps CPGs understand what their customers and prospects buy, where they shop, what brands they prefer and other key factors in the path to purchase. The company also helps clients measure the impact of each marketing touchpoint against online and offline purchases to pinpoint the specific marketing dollars that helped drive sales._______________Foresight ROI www.foresightroi.comKey Clients: Kimberly-Clark, Nestle, Tyson FoodsA leader in shopper marketing ROI measurement, decision support and software solutions, Foresight ROI turns insight into foresight by helping partners measure ROI for budget accountability, learn what works to improve performance, and plan easier with software built for shopper marketers._______________GroundTruth www.groundtruth.comGroundTruth’s Brand Insights & Analytics Platform is a location analytics tool that helps brands understand foot traffic trends, consumer behavior and competitive landscape._______________Ibottaibotta.comIbotta Insights leverages omnichannel purchase data from more than 12 million shoppers to map unarticulated consumer behavior. This process identifies the true nature of a market with significant implications for innovation and shelving strategy._______________IN Connected www.inconnectedmarketing.comKey Clients: Keurig Dr Pepper, Tyson Foods, UpfieldWith more than $12 million invested annually in data, research, market intelligence and proprietary technology, IN Connected has the science and rigor to exceed today’s connected commerce analytic demands: predictive, post and everything in between. The company builds the bridge from "brand to commerce" and "consumer to shopper." _______________InContext Solutionsincontextsolutions.comShopperMX is mixed-reality software used by brands and retailers to visualize, test and deploy retail concepts in virtual reality to better understand what resonates with shoppers._______________InMarket inmarket.comInMarket’s location data provides advertisers with key insights about consumers, including where they go; their loyalty to particular brands; how often they visit a store and make a purchase; why they shop (including motives); how often they visit competitors; and other brand affinities they have. _______________Interactive Edgeinteractiveedge.comKey Clients: Jack Link’s, Kellogg’s, Schwan’s FoodsThe solution is designed to streamline the process of taking insights presentations and selling stories and commercializing them across the organization in a seamless, business user-friendly manner in PowerPoint and Excel dashboards._______________IRI www.iriworldwide.comKey Clients: Campbell Soup Co., Conagra Brands, PepsiCoIRI Liquid Data integrates one of the world’s largest sets of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses._______________Label Insightlabelinsight.comKey Clients: Conagra Brands, Topco, UnileverLabel Insight helps CPG brands and retailers drive online and in-store growth through improved product transparency and discoverability with a comprehensive solution for understanding products based on attributes such as Paleo, gluten-free, non-GMO and all natural using patented data science and machine learning._______________LumiDatalumidata.comKey Clients: Kao Corp., Newell Brands, Reckitt BenckiserSOLYS is a suite of analytics and insights for managing key business functions such as increasing sales, reducing out-of-stocks, improving category share and making collaborative, timely decisions._______________MSA (Management Science Associates)msa.comMarket & Consumer Insights is a suite of solutions designed to increase distribution, reduce voids and out-of-stocks, improve trade program ROI and ensure users have the right products in the right store with optimized planograms, store opportunity alerts, compliance tracking and new item distribution targets._______________The Mars Agency meetmarilyn.aiMarilyn’s predictive commerce intelligence boasts nine interconnected technologies designed to increase stakeholder confidence at every critical decision point across marketing. Powered by IBM Watson, the tool securely packages and delivers the intelligence marketers need to make better decisions, deliver greater experiences and expect stronger results._______________Momentum Worldwide momentumww.comMomentum's "We Know" global thought leadership series provides brands with unique research from our Worldwide network of agencies. The data is conducted through mPulse, the agency's proprietary panel of 1,600 worldwide consumers. _______________Nailbiternail-biter.comNailbiter's technology platform allows manufacturers and researchers to "see" their consumers make product decisions at-shelf and at-home. The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and researchers to make immediate decisions that drive market success. _______________Nielsennielsen.comKey Clients: Casey’s General Stores, Smart & Final Stores, Weis MarketsNielsen Retail Pricing Analytics integrates and enhances end-to-end pricing and promotion for CPG retailers, helping clients track competitive pricing, improve price and promotion strategies, monitor in-market changes and continuously quantify the impact._______________Numerator www.numerator.comNumerator blends proprietary data with advanced technology to create unique insights that help brands stay ahead of changing behavior and adjust their marketing and promotional tactics to reach and influence consumers where they shop. Its omnichannel consumer insights panel can quantify consumer behavior for the same household across channels, retailers and trips to provide a faster, more complete look at purchase behavior._______________Performicsperformics.comPerformics’ Intent-Based Marketing capability uses the various digital signals provided by consumers as a “behavioral insights machine” to create personalized, dynamic media and content experiences within moments. Through an intelligent optimization loop, the company can then execute in-market, real-time experience management._______________Profiteroprofitero.comKey Clients: Adidas, General Mills, L’OrealProfitero is an e-commerce solution that integrates Amazon sales, share data and digital shelf analytics in one platform, helpingto pinpoint the root factors causing share gains and losses._______________Quotient Technology www.quotient.comKey Clients: PepsiCo, Procter & Gamble, UnileverThe Quotient Analytics portal optimizes campaigns with in-flight performance measurement. The portal leverages POS transaction data and advanced analytical methodologies to build actionable insights on demand._______________Retail Solutions, Inc. www.retailsolutions.comRSi leverages its retail industry knowledge, cutting-edge digital technology capabilities and deep data expertise to manage, analyze and activate its customers’ most valuable data. The company’s cloud-based, AI-driven data transformation engine delivers real-time, actionable insights and knowledge, giving CPG companies and retailers a strong competitive advantage in an historically challenging global retail environment._______________Salientsalient.comThe performance management solution helps companies throughout the CPG supply chain gain better understanding of promotional spending, product assortment effectiveness, supply chain gaps, market execution and other key information._______________Shopperations www.shopperations.comKey Clients: General Mills, Mars Inc., WrigleyCloud-based collaborative planning software for CPG marketers. Shopperations streamlines complex budgeting processes, standardizes omnichannel tactical planning, enables transparency across the matrix, automates managerial and financial reporting, creates beautiful marketing calendars with just a few clicks, and simplifies post-promotional analytics._______________Symphony RetailAIsymphonyretailai.comKey Clients: Dannon, Kraft Heinz, Mars Inc.AI-powered personal decision coach that continually learns and processes billions of customer transactions to quickly uncover insights and recommend intelligent actions for revenue growth.