Sales & Marketing

On-Demand Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Mark your calendar for Path to Purchase Institute events in 2026.

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Here's a snapshot of an industry leader from the P2PI member community.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen.

On-Demand Webinar: Join Placer.ai and P2PI as we explore the latest visitation trends across banners and store formats, uncover what’s driving shopper missions today.

On-Demand Webinar: Gain insight into a new industry standard that can drive stronger collaboration, better shelf execution and new category growth.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.