Sales & Marketing

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration.

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Here's a snapshot of an industry leader from the P2PI member community.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

BirdDog's Shaun Brown shares research findings and best practices for investment.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.