Coupons

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

Inmar Intelligence has replaced Neptune Retail Solutions as the retailer focuses on personalization, loyalty and improving the omnichannel experience.

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website.

Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology.

Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.

Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.