Weis Markets Turns to AI to Boost Promotion Efficiency The grocer's new partnership illustrates how AI can support more efficient use of trade promotion budgets and inform promo strategies. Retail Media in a Tariff-Impacted Economy: How to Perform, Prove and Partner Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle. Q&A: Mateusz Drela of Retail Media IQ Here's a snapshot of an industry leader from the P2PI member community. Finding the Right Media Mix for CPG Brands in 2025 Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen. 5 Practical Ways to Improve Retail Media Measurement The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.
