Sales & Marketing

Johnston will lead a unified editorial approach focused on delivering greater value across the retail and consumer goods landscape.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Avie Leang-Lorenzo, VP of merchandising solutions and business intelligence, will explore how Canadians are redefining what “worth it” means in today's environment.

The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada.

SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.