3 New Brand Collaborations Bringing Fun to Target, CVS, Sprouts
Snoopy in the personal care aisle. M&M’s in beauty. Swedish candy you can mix yourself. These three collaborations bring fresh energy to familiar shopping routines through playful merchandising, unexpected category crossovers and hands-on discovery.
Native × Peanuts: Your Shower's New Bestie
What it is: Procter & Gamble's Native brings the Peanuts gang into everyday routines with a limited-edition fall collection. Apple Orchard, Crisp Night Sky, Harvest Moon and Maple Latte scents span products including deodorant, body wash and hair care.
At retail: A Target endcap spotted by P2PI wraps the assortment in bright orange graphics, autumn leaves and a sweater-clad Snoopy alongside Woodstock. “Your skin’s new bestie. Made for fall” anchors the display, while coordinated shelf trays bring multiple product categories together.
The character references continue at shelf level: “Clean enough for Pigpen. Cozy enough for Linus.” The header highlights the collection’s retail exclusivity at Target and notes that shoppers can also find it on Native’s website.
Why we like it: The endcap turns a collection spanning several personal care categories into one cheerful fall destination, with character references that reward a closer look.
M&M's × OPI: From Candy Counter to Beauty Basket
What it is: The “Sweeten Your Mani” holiday collection translates M&M’s familiar palette into nail polish and press-ons, with names including “Melt in Your Mani” and “Choco-lotta Cheer.” The collaboration launched Oct. 1.
At retail: Spotted by P2PI in the CVS beauty aisle, the collaboration brings a familiar candy brand into a different shopping mission. The broader rollout spans beauty, mass and drug retailers, with RapiDry available through CVS, Walgreens, Target, Walmart and other outlets. Mini polish gift sets add a holiday gifting angle.
Why it works: M&M’s recognizable colors give shoppers an immediate way to understand the collection. In the beauty aisle, that familiarity could help catch the attention of shoppers who weren’t looking for OPI, while the limited-edition assortment offers a playful option for self-purchase or stocking stuffers. The collaboration turns an established brand asset — candy-shell color — into a relevant reason to browse another category.
Why we like it: At CVS, M&M’s recognition in the candy aisle gives OPI a familiar hook in beauty, connecting two impulse-friendly categories through color, affordable treats and holiday gifting.
Sockerbit × Sprouts: Pick, Mix, Discover
What it is: Swedish candy brand Sockerbit is bringing its pick-and-mix experience to Sprouts Farmers Market. Announced Sept. 30, the partnership combines a bulk candy pilot in 17 California and Florida stores with a 12-SKU packaged assortment scheduled to reach nearly 500 Sprouts locations in October.
At retail: In participating stores’ bulk departments, shoppers can build their own mix from 12 candy varieties, including four exclusive to Sprouts. The retailer also gets exclusive debuts of Banana Dream and Sour Berry Dream foam candies in bulk, plus a new Sour Peach flavor in Sockerbit’s Mallows line.
The execution gives shoppers control over the combination, turning the assortment into something they create themselves. The broader packaged rollout extends the partnership beyond the pilot stores, giving more shoppers access to the brand.
Why we like it: Sprouts puts an existing store asset — its bulk department — to work as a discovery experience. Pick-and-mix lowers the commitment required to try unfamiliar varieties, while exclusive flavors give shoppers a reason to explore. It’s a retailer partnership that changes how people shop the product.
Looking for more like this? P2PI’s Field Reports give a closer look at how brands and retailers bring shopper marketing to life in stores. Through firsthand photography and editorial analysis, the reports examine individual activations, from displays and signage to merchandising and messaging, with practical insights teams can apply to their own work. Field Reports are available exclusively to P2PI members.
