M&M's Hits the Road on Cycling's Tour de France The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences. Cutwater Takes the Stress Out of Summer Hosting The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer. When Your Best Customers Get Bored: The Midlife Crisis of Mature Loyalty Programs Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it. Big Y Launches Quirky Loyalty Rewards Campaign "Free Finds You" focuses on the emotional payoff of unexpected gifts. Mr. Clean Grabs Spot in 'Everything Shower' Routine The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals. Inside Kellanova's Omnichannel Program With U.S. Soccer The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers. Oscar Mayer Event Returns to Indianapolis The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. 5 Loyalty Programs Nobody Talks About (That Are Quietly Winning) Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories. Chupa Chups Brings 'Meatball on a Stick' to Ikea A limited-edition launch sends candy lovers to stores through a global activation. Sponsored From Awareness to Add-to-Cart: How an Award-Winning Air Wick x Krazy Coupon Lady Campaign Turned Content Into Sales This session will break down how Air Wick partnered with The Krazy Coupon Lady to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance. 1 2 Next Last
