Gelson's Uses Ideal Digital Circulars Ahead of Latest SoCal Store Opening The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location. Retail Detail P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, growth plans and more. Here is a sampling of recent activity — which is updated biweekly. Why the Discount Cycle Is Broken (and What Replaces It) When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.