Retail Detail P2PI's retailer profiles are updated and added to regularly with collaborations, new merchandise, e-commerce news, expansion plans and more. Here is a sampling of recent activity — which is updated biweekly. Jimmy Dean Named Official Breakfast Partner of Stagecoach The brand teams with the country music festival for the first time. Michelob Ultra Grabs Attention of Soccer Fans New packaging celebrates the brand's connection to the World Cup. Old Spice Campaign Targets Gen Z Males and Their Moms P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration. Onvo Launches Bracket-Style March Madness-Inspired Promotion The interactive snack and beverage showdown culminates in free offers for winning products. Gelson's Uses Ideal Digital Circulars Ahead of Latest SoCal Store Opening The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location. Why the Discount Cycle Is Broken (and What Replaces It) When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.
