Sales & Marketing

There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.

We present a case study for this 2025 REGGIE Award winner: Walgreens x Unilever Pick Me Ups.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Dive deeper into P2PI's Retail Media Planning & Analysis Playbook with this on-demand webinar featuring experts from the Retail Media Guild.