Sales & Marketing

Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention.

Learn how the manufacturer is doubling down on digital with AI to boost engagement, enhance creative content and drive conversions across e-commerce and social platforms.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Donna Tweeten, the previous chief marketer, retired on Jan. 24 after 35 years at the retailer, and a new leader has taken the helm.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

On-Demand Webinar: Learn from experts who will share examples of where and how clients in regulated industries are creating success

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.