Data & Analytics

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

Research from CoolerX finds that 82% of consumers think content shown on digital in-store screens is memorable and relevant.

Kroger's retail media network is Kroger Precision Marketing, and powered by 84.51°, its data analytics subsidiary.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.

Andrew Lipsman will kick off the Sept. 12 event with an insights-driven presentation on the future of in-store advertising and how it’s overtaking linear TV.

Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live.

P2PI curates need-to-know retail media intel, terms and definitions.

The commerce agency is integrating sales, traffic and conversion analytics from retail intelligence platform Stackline to accelerate clients’ performance on Amazon.

Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.