Data & Analytics

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

Basketview highlights consumer details from in-store purchases, email receipts, online account connections and point-of-sale data.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.

Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month.

P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.

P2PI, in collaboration with Clinch, shares tech trends to look out for next year, including offsite's role in RMN strategies, the shift from a multichannel strategy to omnichannel, and more.

Planet Fitness and Rippl (powered by Bridg) help expand Yahoo’s commerce media capabilities, data and inventory.

A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.