Data & Analytics

This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs.

Loyalty programs are the lifeblood of retail media networks (RMNs), providing valuable shopper data that enables deep personalization and customization, writes CVS Media Exchange's Pamela Young.

Here’s how marketing campaigns achieve multiple goals across functions, writes Blue Chip's Dan Eisenberg.

Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

Havas Media Network will scale and support media strategy, planning and activation for four of the retail giant’s five U.S. banners.

The U.K. grocer will leverage NCR Voyix cloud technology and roll out next-gen self-checkout systems that deliver personalized promotions and speed up the customer journey.

Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month.