Data & Analytics

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform.

The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

The company is helping its clients deliver targeted and personalized advertising, including to Costco's members.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon.

As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure.

Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLab.

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.