Data & Analytics

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Here's a snapshot of an industry leader from the P2PI member community.