Lyft Bolsters Ad Transparency, Performance Measurement A partnership with DoubleVerify enhances in-app advertising with geo-targeting, attention metrics and other tools. Sponsored In-House Retail Media is a Golden Opportunity for the Right Partners Ecrebo empowers retailers to cost-effectively grow their owned and operated retail media inventory. Unpacking the State of Retail Media Skai's Nich Weinheimer joins P2PI's Cyndi Loza to unpack the key takeaways from this year's 2025 State of Retail Media report. Sephora Strengthens Data Strategy, Retail Insights A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. Profitero, Mars United Launch Profitero+ The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform. Beyond the Divide: How Modern Marketers Can Finally Unite Brand and Demand The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group. Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations The retail giant is preparing for a future in which digital agents may shop on behalf of customers. Inmar Shares Details On Services Supporting Brands’ Retail Media Efforts The company is helping its clients deliver targeted and personalized advertising, including to Costco's members. Ulta Beauty Sees Growth in UB Media Brand Partners, Pilots CTV, Audio & Luxury Private Marketplace P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more. The Retail Media Reality Check: Separating False Promises from Performance Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon. First Previous 10 11 12 13 14 Next Last
