Data & Analytics

The club retailer will gain access to the commerce intelligence system in 2027.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

Here's how the company is helping teams move beyond directional trends and toward clear answers.

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

From in-store activations to service-led media, retailers share what’s working at scale.

Speakers at NRF's Big Show raised early concerns about the limits of things like ROAS, pointing to a future where retail media measurement may need to evolve alongside more agentic forms of commerce.