Data & Analytics

The clean room integration ties premium video impressions to in-store and digital sales.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

The RMN's automated, AI-driven weekly summary, "Agent Monday," is part of a wave of updates focused on helping CPG brands stay nimble as consumer trends change and access data and insights faster.

Mark your calendar for Path to Purchase Institute events in 2026.

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

The new experience was designed to be food-forward, simplified and customer-centric.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

Leaders from Molson Coors, Mark Anthony Group and Phusion Projects will share how they are leveraging data, technology and creativity to fuel growth in an increasingly complex marketplace.