Data & Analytics

Here's how the company is helping teams move beyond directional trends and toward clear answers.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

Retailer introduces Scintilla In-Store platform for real-time inventory visibility.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.