Data & Analytics

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

Uber Intelligence lets brands combine anonymized Uber data with their own customer information to better understand movement, dining and ordering behaviors.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.