Consumer Engagement

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

IAB's Jeffrey Bustos explores how retailers are crafting a seamless omnichannel experience by merging in-store planogram precision with digital insights and versatility.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

Recent retailer news includes Amazon holding a spring sale, while also making it easier for its sellers to generate product listings for their marketplace pages, and Best Buy planning to make store updates.

Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.

Lowe’s One Roof Media Network is launching its first offsite retail media offering on Google Search and Google Shopping inventory.

Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.

Midwest-based Meijer joins the growing list of regional retailers bolstering their retail media networks and solutions.

Futurist Tom Edwards discusses his keynote at Future Forward in May as well as his thoughts on the state and future of AI, the shift in culture and technology, and what marketers shouldn’t overlook.

New Ways to Build Scale and Improve Performance at the Point of Decision.