No Frills Opens First Small-Format Store in Toronto

Loblaw Companies' hard discount banner, No Frills, has opened its first small-format grocery store in downtown Toronto, at the corner of King and Shaw streets.

The shop offers customers grocery, produce and meat offerings as well as in-store and flyer promotions. This No Frills also is stocked with locally sourced products, to meet community preferences, and new products such as hot food, rotisserie chicken and fresh bakery items. 

Coming in at just under 15,000 square feet, the store is slightly smaller than half the size of a traditional No Frills location.

“The new, smaller format gives us flexibility when determining new locations, whether in urban or rural settings, we can now open stores where Canadians need them most, improving access to lower cost food,” Melanie Singh, president of hard discount, Loblaw Companies, said in a media release. “While smaller in size, the shopping experience will be comparable to the large format store — we design each new location with a full grocery shop in mind, according to the customers who shop there, stocking the brands and products they want most at the prices they have come to expect from No Frills."