Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.
Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.
Take a first look at the retailer’s “quick-shop” convenience/grocery store banner designed for urban neighborhoods. The first Whole Foods Market Daily Shop is slated to open this year.
The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.
Recent retail news includes Sam's Club adding innovations to improve customer experiences, and 7-Eleven launching a sweepstakes for loyalty program members.
The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.
Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.
