Consumer Engagement

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

Danone is the first brand to pilot the offerings.

The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.

“Elevate3 Ace” is part of a $1 billion investment to enhance the shopper experience at new and existing stores over the next five years.

P2PI is proud to announce the 35 winners of its ninth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.

Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app.

The Sobeys banner's Burlington South location is its 21st store in the Greater Toronto Area.

Recent retail news includes Target giving back-to-school a personal spin.