Member Spotlight: Michael Lebhar of SellCord

Here's a snapshot of an industry leader from the P2PI member community.

11/14/2024

Michael Lebhar
CEO & Co-Founder
SellCord

Main job responsibilities: Direct the company's vision, start and lead new divisions, and lead our partnership as well as marketing efforts.

How you help clients during uncertain economic times: Efficiency with media spend is now more important than ever. We work with our clients to focus on the foundational elements of catalog optimization, which can help each dollar spent go further.

New marketing tactic that you use: We have created spending algorithms to build up spend and drive a higher share of voice ahead of key events when cost-per-click (CPC) rates are higher. This way, we can minimize our ad spending during peak CPC times.

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Best career advice you’ve received: Doing one thing exceptionally well is better than doing ten things in a mediocre fashion.

Memorable aha moment in your career: Walmart Marketplace is like the opportunity that Amazon presented to sellers 5 years ago

What you're reading right now: Re-reading "Made in America" by Sam Walton.

Fall travel plans: I'm looking forward to a small family getaway to recharge.